The 4^th Annual Tailwind Group Operations & Budget Summit took place April 15 – April 18 in Mankato, Minnesota, Tailwind Group headquarters. Property Managers, Resident Services Managers, and corporate team members traveled from various locations for three days of learning, collaboration, and celebrations! Our employees celebrated with a dinner and awards ceremony on the final night at Sky One Eleven Event Center.

Tailwind Group honored our property sites and individuals who met and exceeded Tailwind Group’s standards for excellence.

Tailwind Group is dedicated to fostering talent and propelling careers forward. Our Leading Edge program, established in 2021, stands as a testament to that commitment. Designed to empower our top Leasing Managers, this program offers a unique opportunity for growth, enabling participants to extend their expertise to new properties while simultaneously growing in their career in student housing sales and marketing.

Leading Edge candidates are nominated by the corporate sales team and Regional Property Managers with a heavy focus on the performance of their home property so far this leasing season. This year’s candidates are seeing tremendous success in leasing and marketing at their home property in the form of year-over-year rent growth averaging 8.83% with multiple mid-year rent increases, as well as averaging 88.72.% pre-lease for Fall 2024.

Leading Edge participants will work in tandem with the corporate sales and marketing team to assist in select markets, both virtually and by traveling to the properties. This provides them the opportunity to learn new markets, develop their leadership skills and tackle diverse leasing and marketing challenges alongside the onsite teams.

We are excited to announce the participants in Tailwind Group’s Spring 2024 Leading Edge program. This year’s participants in the program are:

As snow, ice, and cold temperatures affected most of the United States in the middle of January, our 2023-2024 group of ‘Century Chasers’ enjoyed a weekend getaway in beautiful Cancun, Mexico. This trip served as the annual reward for our on-site teams who achieved 100% preleased and maintained an occupancy of 99% or greater for the current academic year. Surrounded by the support departments, leadership teams, and plus ones who helped guide them to this achievement, Tailwind Group was proud to host 105 attendees at the Azul Beach Resort. It was by far our largest group to date and included 17 on-site teams that represented 23 properties getting to the 100% mark. This is the pinnacle achievement for leasing in the student housing industry and we could not be more thankful for the hard work, dedication, and tenacity that these teams showed to get to the finish line. A reward well deserved, we can’t wait to see many of them back for next year and are looking forward to adding many more to the group in years to come!