(Mankato, MN) Tailwind Group is excited to announce the promotion of three team members to key leadership roles within the organization. These internal promotions highlight our commitment to Tailwind Group’s growth strategy by investing in our people.
Krystal Pierce Promoted to Chief Relationship Officer
Krystal Pierce has served as Vice President of Investor Relations and General Counsel for the past five years at Tailwind Group. In this role, Pierce has spearheaded the formation of our investor relations team and expanded the legal team. In her new position as Chief Relationship Officer, she will focus on building long-term trust with investors, improving the investor experience, and driving business growth through strategic relationship management. As General Counsel, Pierce will continue to oversee Tailwind Group’s legal department. “Krystal has been a foundational piece of Tailwind’s growth over the past five years,” said Brandon Smith, President and Chief Executive Officer. “She has led the formation of both our investor relations and legal departments and has been an integral part of our leadership team. This promotion cements her as our go-forward leader for all investor-related activities.”
Jon Fahning Promoted to Vice President of Investor Relations
Over the past four years, Jon Fahning has led our Commercial and Real Estate Development team as the Director of Development. Fahning is passionate about building relationships, fostering collaboration, and being an innovative leader. In his new role as Vice President of Investor Relations, Fahning will be responsible for establishing and maintaining strong relationships with current and prospective investors to support capital raises and develop long-term partnerships, all while driving innovation to shape the Tailwind Group Investor strategy. Krystal Pierce, Chief Relationship Officer, said, “We are thrilled to welcome Jon into the investor Relations department. As Vice President, Jon is sure to excel by utilizing his strong background in development and the extensive network of relationships he has built over his years in the industry. His passion for people and alignment with our relationship-first culture make him an invaluable addition.”
Kelly Mayo Promoted to Director of Commercial Real Estate
Kelly Mayo has overseen the property management of Tailwind’s commercial real estate portfolio for the past ten years at Tailwind Group. In his most recent role as Senior Commercial Property Manager, Mayo has built and streamlined a complete management team to oversee the portfolio. As Director of Commercial Real Estate, Mayo will continue leading the team, focusing on managing all aspects of our commercial real estate portfolio, including leasing, property management, acquisitions, and asset management. “I am thrilled to have Kelly move into this expanded role overseeing our growing commercial portfolio. We are excited to continue growing and delivering value for our investors in our commercial assets. Kelly will provide exceptional leadership to the team,” stated Casey Petersen, Chief Operating Officer.
“These promotions are not only deserved, but imperative in helping Tailwind Group achieve our strategic goals,” said Smith. “We believe in prioritizing and empowering our people and continuing to build out a best-in-class leadership team. We are all looking forward to seeing Krystal, Jon, and Kelly thrive in their elevated roles.”
Tailwind Group is a vertically integrated real estate company. Its core focus is off-campus student housing, in which it is a top twenty owner and manager in the country. Its current real estate portfolio consists of approximately $1.5B in assets under management, 20,000 student housing bedrooms, and nearly 700,000 square feet of commercial real estate. Its reach spans 16 states and 23 different college communities.
