(Mankato, MN) Tailwind Group is excited to announce that three of their acquisitions have recently rebranded to each align with one of the company’s four core property brands. The rebrand launches were each meticulously planned and executed in alignment with preleasing kick offs and larger scale property improvements. Each rebrand launch was met with strong attendance that resulted in significant increases in preleasing velocity for Fall 2025. Tailwind Group’s rebrand strategy aims to provide residents and local community members an experience that highlights exciting changes at the property and showcases their resident experience-driven management philosophy.
The Landing Ames | Ames, Iowa
South Duff was acquired by Tailwind Group in 2022. After two years of being managed by Tailwind Group, it was time to transition South Duff into a core brand, The Landing. The Landing Ames launched renewal leasing for their residents during the rebrand celebration, which resulted in an outstanding kickoff to leasing. The rebrand celebration was a collaboration of giveaways, free food, exclusive merchandise, games, and more. The celebration highlighted the vibrant lifestyle and community of The Landing Ames, setting the tone for what it means to call The Landing home.
The Quarters Manhattan | Manhattan, Kansas
Tailwind Group acquired The Gramercy in June 2024, and quickly rebranded the property to The Quarters Manhattan in October. Residents and prospective residents were filled with enthusiasm as they embraced The Quarters identity. The rebrand celebration laid the foundation for an exhilarating community atmosphere that Tailwind Group strives to provide for residents. The Quarters Manhattan set a record for the most leases signed during a rebrand party in Tailwind Group history with 30 executed leases, an outstanding start to 2025-26 preleasing. Residents were left with excitement as they await the upcoming clubhouse renovations.
The Landing Lawrence | Lawrence, Kansas
The Reserve on West 31st was also acquired by Tailwind Group in June 2024. In October, The Reserve was rebranded to The Landing Lawrence. In addition to preleasing kickoff, The Landing hosted an incredible rebrand celebration for residents and prospective residents featuring mascot, Baby Jay! Another Tailwind Group record was set this month, The Landing Lawrence had the highest attended rebrand celebration with an incredible number of 238 attendees. The residents and site staff are looking forward to unveiling the renovations that embody the same spirit and community focus that The Landing brand fosters.
As Tailwind Group continues to grow and evolve, we’re excited to see how these celebrations inspire creativity and innovation within our teams, ultimately enhancing the experience for our residents. Together, we’re paving the way for student housing, and we can’t wait to see what’s next for Tailwind Group!
Tailwind Group is a vertically integrated real estate company. Its core focus is off-campus student housing, in which it is a top twenty owner and manager in the country. Its current real estate portfolio consists of approximately $1.3B in assets under management, 17,000 student housing bedrooms, and nearly 700,000 square feet of commercial real estate. Its reach spans 15 different states and 21 different college communities.
