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Tailwind Group Rebrands Three Properties to Align with Core Brands

(Mankato, MN) Tailwind Group is excited to announce that three of their acquisitions have recently rebranded to each align with one of the company’s four core property brands. The rebrand launches were each meticulously planned and executed in alignment with preleasing kick offs and larger scale property improvements. Each rebrand launch was met with strong attendance that resulted in significant increases in preleasing velocity for Fall 2025. Tailwind Group’s rebrand strategy aims to provide residents and local community members an experience that highlights exciting changes at the property and showcases their resident experience-driven management philosophy.

The Landing Ames | Ames, Iowa

The Landing Ames Rebrand Party

South Duff was acquired by Tailwind Group in 2022. After two years of being managed by Tailwind Group, it was time to transition South Duff into a core brand, The Landing. The Landing Ames launched renewal leasing for their residents during the rebrand celebration, which resulted in an outstanding kickoff to leasing. The rebrand celebration was a collaboration of giveaways, free food, exclusive merchandise, games, and more. The celebration highlighted the vibrant lifestyle and community of The Landing Ames, setting the tone for what it means to call The Landing home.

The Quarters Manhattan | Manhattan, Kansas

Tailwind Group acquired The Gramercy in June 2024, and quickly rebranded the property to The Quarters Manhattan in October. Residents and prospective residents were filled with enthusiasm as they embraced The Quarters identity. The rebrand celebration laid the foundation for an exhilarating community atmosphere that Tailwind Group strives to provide for residents. The Quarters Manhattan set a record for the most leases signed during a rebrand party in Tailwind Group history with 30 executed leases, an outstanding start to 2025-26 preleasing. Residents were left with excitement as they await the upcoming clubhouse renovations.

Quarters Manhattan Rebrand Party

The Landing Lawrence | Lawrence, Kansas

The Landing Lawrence Rebrand Party

The Reserve on West 31st was also acquired by Tailwind Group in June 2024. In October, The Reserve was rebranded to The Landing Lawrence. In addition to preleasing kickoff, The Landing hosted an incredible rebrand celebration for residents and prospective residents featuring mascot, Baby Jay! Another Tailwind Group record was set this month, The Landing Lawrence had the highest attended rebrand celebration with an incredible number of 238 attendees. The residents and site staff are looking forward to unveiling the renovations that embody the same spirit and community focus that The Landing brand fosters.

As Tailwind Group continues to grow and evolve, we’re excited to see how these celebrations inspire creativity and innovation within our teams, ultimately enhancing the experience for our residents. Together, we’re paving the way for student housing, and we can’t wait to see what’s next for Tailwind Group!

Tailwind Group is a vertically integrated real estate company. Its core focus is off-campus student housing, in which it is a top twenty owner and manager in the country. Its current real estate portfolio consists of approximately $1.3B in assets under management, 17,000 student housing bedrooms, and nearly 700,000 square feet of commercial real estate. Its reach spans 15 different states and 21 different college communities.

2024-10-24T16:21:19-05:00October 24th, 2024|

Tailwind Group Announces Leadership Transition to Drive Continued Growth and Innovation

Brandon Smith Appointed President & Chief Executive Officer

(Mankato, MN) In a recent all-company meeting, Tailwind Group’s Managing Principals announced and appointed Brandon Smith as its President and Chief Executive Officer. Brandon’s duties as CEO will begin effective immediately. Lane Gravley will continue his role as president over the next several months and will transition responsibilities to Brandon over that same period.

Smith has served in various roles for the past ten years at Tailwind Group, starting as a Leasing Agent in 2014. In his most recent role as Vice President of Operations and Development, he has successfully pioneered the growth and development of Tailwind Group’s student housing portfolio, which now contains nearly 17,000 bedrooms across 36 unique properties. He has also played a crucial role in the organization’s acquisition strategy, with an intent focus on value-added renovations. “Brandon is the best person to lead the next phase of Tailwind Group’s growth and transformation. He has demonstrated excellent leadership, vision, and an innovative mindset ideal for propelling Tailwind Group forward”, said Michael Sather, one of Tailwind Group’s founders and Managing Principals.

“I am beyond excited and honored to serve in this new role,” said Smith. “I have countless people to thank for trusting and believing in me. I especially want to recognize the founders of Tailwind Group and Lane for investing so much in me over the years; I certainly would not have had this opportunity without them. I also must thank the hundreds of Tailwind Group team members who work so hard daily to make all this possible.”

Lane Gravley Transitioning to Chief People Officer

Lane Gravley has served as Tailwind Group’s President for the past four years and has overseen tremendous growth, the formation of the company structure, and the implementation of leadership principles. Upon the successful transition of responsibilities as President to Smith, Gravley will transition full-time into the newly created role of Chief People Officer.

In this new role, Gravley will exclusively focus on Tailwind Group’s most important asset: its people. His day-to-day will involve working with company leaders to optimize the team member experience, coaching principles of leadership development, and maintaining and enhancing Tailwind Group’s workplace culture. “Brandon is the perfect fit to lead Tailwind Group into the next phase. I have thoroughly enjoyed working with him over the past four years and am excited to continue to work with him and other company leaders on my true passion, which is people and culture”, said Gravley.

Lane Gravley

“I have learned so much from Lane over the past years,” said Smith. “His passion for people and their personal and professional development is unrivaled, so we are extremely excited to see him take on and embrace this new role. I hope all our team members see this as a major commitment to ensure that even as our company grows, we will never let it be at the expense of our people and culture.”

Tailwind Group is a vertically integrated real estate company. Its core focus is off-campus student housing, in which it is a top twenty owner and manager in the country. Its current real estate portfolio consists of approximately $1.3B in assets under management, 17,000 student housing bedrooms, and nearly 700,000 square feet of commercial real estate. Its reach spans 15 different states and 21 different college communities.

2024-10-18T15:33:37-05:00October 18th, 2024|
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