June 2024 | Tailwind Group

Tailwind Group Acquires Second Property in Lawrence, Kansas

Tailwind Group and its partners are pleased to announce the recent acquisition of The Reserve on West 31st, a 192-unit, 720-bedroom property in Lawrence, KS. The property is located near the University of Kansas and consists of 3-bedroom and 4-bedroom units. The asset was purchased from an undisclosed seller and was brokered by Teddy Leatherman and her team at JLL.

Over the next 14 months, the property will undergo extensive renovations which include full unit upgrades, conversion of 4-bedroom, 2-bathroom units to 4-bedroom, 4-bathroom units, a complete redesign and repurposing of the interior and exterior amenity spaces, and general property enhancements. The property will also be re-branded in the fall of 2024.

“We see great upside in this opportunity upon execution of our capital improvement plan combined with the strong fundamentals in the Lawrence market,” said Brandon Smith, Tailwind Group’s Vice President of Operations & Development. “The University of Kansas has seen tremendous enrollment growth over the past few years and the need for high-quality, off-campus student housing is at a premium. This deal lined up perfectly with our opportunistic, value-add strategy.”

Tailwind Group is a top-20 owner and manager of off-campus student housing in the country, with 34 different communities comprising nearly 15,500 bedrooms in their portfolio. Their reach spans across 15 states and 18 universities.

Inquiries:
Brandon Smith, VP of Operations & Development
Krystal Pierce, VP of Investments & General Counsel

Farrah Falcone2024-07-25T11:29:45-05:00June 27th, 2024|

Episode 2: Insight on Investments

Tailwind Group is excited to announce the second episode of Tailwind Talks.

In this episode, join host David Hughes, Director of Information Technology and special guest Bryce Andrews, Investors Relations Associate as they share their backgrounds, the story of their friendship, and how they found themselves working at Tailwind Group. Get an insider’s look at a day in the life of an investment professional and enjoy a fun trivia game to get to know our employees. Plus, don’t miss updates from Carli Davis, Social Media Manager and Dylan Gregory, Outreach Marketing Specialist on our monthly Leasing Belt and Social Icon winners.

Highlights Include:

Meet Bryce Andrews and learn about his background and current role at Tailwind
Tailwind Trivia Challenge
Investor Events and Engagement
Introduction of Carli and Dylan and the Social Icon and Leasing Belt Award

Whether you’re a seasoned investor, an aspiring professional, or simply curious about the world of real estate, our episodes promise to inform, inspire, and keep you eagerly anticipating what’s next for Tailwind Group.

Follow us on social media: @tailwindgroupinc on Facebook, Instagram, TikTok, and LinkedIn, and @tailwindgroup on YouTube. For inquiries and feedback, reach out to us via email. Don’t forget to subscribe and share the podcast with your friends!

Farrah Falcone2024-06-18T12:13:06-05:00June 18th, 2024|

Tailwind Group Unveils Transformed Clubhouse and New Property Name in Baton Rouge, LA

Tailwind Group acquired The Sterling in Baton Rouge, LA on March 29, 2023 and quickly put a plan in place to improve the resident experience through an improved amenity package. These upgrades, completed over the last 10 months, included updating outdoor furnishings, a brand-new fitness center and brand-new clubhouse with ample community and study space for residents.

When asked about his outlook on the project, Jon Fahning, Director of Development said “The project came with a series of challenges – weather, unforeseen conditions with the buildings discovered during the work, and schedule just to name a few. The construction team rose to the challenge and truly presented the partnership we strive for on all our projects. The on-site team was awesome in working closely with us to deliver the project to Tailwind’s expectations and standards. Great job by all!”

In addition to the renovation project, Tailwind Group’s marketing team, in partnership with the operational team, began the process of rebranding the property to one of Tailwind Group’s newer core brands, Altitude.

“Altitude is a newer brand for us that we introduced in May of 2023, with the acquisition and rebrand in Wichita, KS. The brand was intended to be used moving forward for future mid-rise and high-rise acquisitions. The tagline ‘Elevate your living,’ can certainly be attributed to the style of property but is definitely meant to signify the elevated living experience a student would have if they chose to live with us. We love this brand and were excited to bring it to Baton Rouge.” – Devan Schaly-Brumbaugh, Director of Leasing and Marketing

As discussed on the pilot episode of the Tailwind Talks podcast, for Tailwind Group a rebrand is more than just swapping out signage and brochures. Tailwind Group’s marketing team works meticulously for months to craft a campaign that excites the local community about the name change. This campaign culminates in a launch party that takes place onsite and is open to residents, prospective residents, and members of the community. Altitude Baton Rouge’s rebrand party attracted over 130 attendees and featured limited edition t-shirts, a crawfish boil, and giveaways such as a Nintendo Switch.

When asked about the launch, Nicky Tyus, Property Manager, said “The team brought the energy and the residents and other attendees responded with tons of excitement regarding the renovations and name change. I was overjoyed to see the residents and staff having such a good time. I’m extremely proud of our team and the efforts made to ensure the event, unveiling of the property renovations and name change were a success!”

Tailwind Group is a top-20 owner and manager of off-campus student housing in the country, with 33 different communities comprising nearly 15,000 bedrooms in their portfolio. Their reach spans across 15 states and 18 universities.

Inquiries:
Jon Fahning, Director of Development
Devan Schaly-Brumbaugh, Director of Leasing and Marketing

Farrah Falcone2024-06-05T14:33:26-05:00June 5th, 2024|

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