As snow, ice, and cold temperatures affected most of the United States in the middle of January, our 2023-2024 group of ‘Century Chasers’ enjoyed a weekend getaway in beautiful Cancun, Mexico. This trip served as the annual reward for our on-site teams who achieved 100% preleased and maintained an occupancy of 99% or greater for the current academic year. Surrounded by the support departments, leadership teams, and plus ones who helped guide them to this achievement, Tailwind Group was proud to host 105 attendees at the Azul Beach Resort. It was by far our largest group to date and included 17 on-site teams that represented 23 properties getting to the 100% mark. This is the pinnacle achievement for leasing in the student housing industry and we could not be more thankful for the hard work, dedication, and tenacity that these teams showed to get to the finish line. A reward well deserved, we can’t wait to see many of them back for next year and are looking forward to adding many more to the group in years to come!